Top Real Estate

The best real estate agent or broker for you is an experienced professional who listens, conducts herself ethically, and knows your market. That person doesn't necessarily work at the largest brokerage, close the most transactions, or make the most money. Real estate professionals have a saying: "Twenty percent of the agents do 80 percent of the business." So, how can you go about finding one of that 20 percent to work for you? Distinguish Realtors® from Real Estate Agents All Realtors are licensed to sell real estate as an agent, but not all real estate agents are Realtors. Less than half of all real estate licensees are Realtors. Realtors belong to the National Association of Realtors and pledge to follow the Code of Ethics, a comprehensive list containing 17 articles and underlying standards of practice. This code establishes levels of conduct that are higher than ordinary business practices or those required by law. Only Realtors can display the Realtor logo. Se...

Real estate is generally a great investment option. It can generate ongoing passive income and can be a good long-term investment if the value increases over time. You may even use it as a part of your overall strategy to begin building wealth. However, you need to make sure you are ready to start investing in real estate. For one, you will need to put down a significant amount of money upfront to begin real estate investing. Buying a home, apartment complex, or piece of land can be expensive. That’s not to mention the ongoing maintenance costs you’ll be responsible for, as well as the potential for income gaps if you are between tenants for a time. Here’s what you need to know about investing in real estate and if it's the right choice for you. Pay With Cash Many financial experts warn against borrowing money to purchase investments. You should consider this before you purchase a piece of investment real estate. If you can’t afford to pay cash for the home, at the very l...

When you list a commercial or retail property for sale or lease, you want to attract inspection requests and improve your enquiry numbers.  You want plenty of enquiry coming your way.  How do you achieve that?  Create a plan for your marketing and property message.  Spend time on your property promotion planning. A Clear Marketing Message About Your Property When you improve your marketing message and media coverage, you should improve enquiry; it directly follows that exclusive listings should get more of your promotional attention and strategy.  So, you have some choices to make here. Let’s get started with a focus on attracting plenty of property enquiry.  These ideas are valuable places to start that: Headline attraction – simple words can be selected for the property promotion. Use local media examples and magazine headlines to see how the ‘professionals’ of marketing do that.  Certainly, you cannot be misleading in your marketing ...

Home Value Leads’ main goal is to help real estate agents generate leads that they can then turn into home sales. Selling more homes leads to more real estate agent profit. Not only that, but every time a real estate agent sells a home, their brand becomes that much bigger. HVL’s Facebook advertising model can generate mass leads. But, utilizing Facebook advertising isn’t the only thing agents should do. They should also create a YouTube Channel and upload videos. They should also upload videos to Instagram. However, many real estate agents (maybe you’re one of them!) might not know what videos to load onto YouTube or Instagram. Go Live at Open Houses Why not go live at an open house? This could definitely generate plenty of leads. It will also build your brand. Going live at an open house shows you’ve got confidence as well as gives a peek into how you are as a real estate agent. If potential homebuyers that visit your open house are up for being on your live video, that’s even ...